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.RUB. is an online store representing up and coming Serbian brands. In the recent years a new group of creative designers has been cultivating in the region and .RUB. is a platform that connects these brands with customers around the globe.

We believe in “think globally, act locally” approach and this is why we strive to support local creatives while we aim to bring new ways of using technology to locals – to transform our shopping experience.

Our team values sincerity, curiosity, design and innovative ways of doing business. We hope that you will love the products as much as we do, and we promise we will constantly update the store with new and exciting products.